The Battle of Flowers Parade, Fiesta's founding event, was a colorful parade with ornate floats, bright costumes and bright sunshine.
The nonprofit organization that organizes this kaleidoscopic parade, Battle of Flowers Association reports that it attracts about 550,000 partygoers each year. It is the only parade of its kind produced by women volunteers in the United States. The tradition began over 100 years ago.
According to the association, the first Battle of Flowers Parade took place in 1891 as a "patriotic celebration" to honor heroes of the Alamo and Battle of San Jacinto. Since its humble beginnings in 1891, the parade has grown to become one of the biggest and oldest in the nation.
The most recent Battle of Flowers Parade was held on 28 April. San Antonio Mayor Ron Nirenberg, Fiesta royalty King Antonio C Clyde Johnson III and El Rey Feo XXIV Larry Kurth, took part in this procession. Boeing Co. rode bikes to the celebrations and pulled a plane-shaped ballon, while Raising Cane team members waved at the crowd atop an flower-covered float. Military bands like the 323rd Army Band from Fort Sam Houston/Joint Base San Antonio, and local high school marching band performed. The parade featured dancers performing routines and clowns of Jolly Joey Clown Alley, who interacted with the children as they marched.
View the highlights of the parade in the Business Journal Battle of Flowers Gallery.