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This ultra-lux, ultra-exclusive community in the desert is selling plots for up $50 million

·3 mins

Luxury real estate development company Discovery Land Company (DLC) has quietly launched a multi-million-dollar, ultra-luxury residential community in Dubai, where the most expensive plot of land will cost up to $50 million.

Called Discovery Dunes, the only way into the exclusive community is to purchase one of the site’s 340 mansions, villas, or land plots – which together span 600 acres (27 million square meters) of southern Dubai and sell for a starting price of $7.5 million.

DLC members must undergo a scrutinous application process before being accepted as potential buyers. So far, the company says 60% of capacity has been purchased through word of mouth alone, and residents are beginning to move into the community, which is in its final stages of construction.

Amenities include mountain biking, kite surfing, boarding, equestrian and racquet sports. The site will also boast a private championship golfing retreat, the first 18-hole golf course in the region crafted by a world-class designer. The course, which will open next year, is exclusively for members and guests.

Discovery Dunes will be DLC’s debut ultra-luxury residency in the Middle East. The company currently operates 35 high-end residential communities globally.

‘We believe that time spent with family and friends is the ultimate luxury,’ said the founder and chairman of DLC. ‘Discovery Dunes is a way to connect the people who matter most with the things that matter most.’

Perhaps the most coveted aspect of the exclusive community is its scope for customization. Members are given complete control over how they choose to personalize their villa, whether building a custom home with an architect overseen by DLC or working alongside the developers directly.

‘The villas here at Discovery Dunes are extremely customized,’ a representative of Discovery Land Company mentioned. ‘Residents can choose their facade and finishes in every single room. Some people want certain finishes from different countries – we can do it all.’

Furnished villas are designed by award-winning design firms. DLC is also collaborating with a local design company.

DLC added that it is ‘implementing many initiatives as possible to respect our environment,’ including an on-site farm and using recycled water for the golf course.

Members of Discovery Dunes are granted exclusive access to a private Dubai members club. The club features various amenities such as a restaurant, a media room for children’s entertainment, and a small conference lounge and bar.

The developer has completed work on its first on-site experience center, called ‘The Lakehouse’ – a farm-to-table bar and restaurant that offers a variety of recreational activities.

Discovery Dunes is the latest of DLC’s planned projects in the region and across the globe, including new sites in Europe, Portugal, and Central America.