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Off-page SEO, according to most SEO experts, is the hardest part of SEO. Why? Why do websites struggle so much with off page SEO?
Off-page SEO is the answer to all of these questions. Off-page SEO consists of a set of techniques that you can use to improve your SERPs ranking, but which are not part of your website.
You don't always have much direct control over the success of these practices. Most of the time, you're left with no choice but to implement the best practices and hope that they will produce positive results.
Related: 5 SEO Strategies for Entrepreneurs that will Boost Traffic
Off-page SEO is still important, but it doesn't necessarily mean that you should avoid it. Off-page SEO is a powerful tool if used correctly.
Having a lot of backlinks of high quality is one of the most important elements to having a website that has authority. Backlinks refer to links that lead from other websites to your website.
Related: Why do you need backlinks for your SEO?
To achieve a higher ranking in the SERPs, you should evaluate the quality and quantity backlinks that lead to your site. You can assess your links' quality quickly using tools such as Google Search Console, Moz Link Explorer or Ahrefs Backlink Checker.
The number of backlinks to your site, the number domains that are doing the same thing, the pages with the most backlinks (meaning this is the content you want people to see), and the anchor texts used for these backlinks can be very useful.
All these elements can be analyzed to determine the usefulness of the information you provide to your readers as well as to websites that wish to further educate their visitors.
The competition for the top five SERP positions is fierce. It's for this reason that analyzing your competitors' backlink profiles can be very helpful.
The Definitions of SEM, SERPs, and Other Terms in Online Marketing
You can also find out which websites are most trustworthy in your industry or market by analyzing their profiles.
Then, focus your efforts on gaining links on these websites. They have the most authority, which will rub off onto your website, boosting your ranking.
It's now time to secure backlinks. Link building is the process of acquiring links.
Link building isn't easy. In fact, it's one of the most difficult aspects of SEO. You will need to reach out to authority websites and send them your content in the hopes that they will find it valuable enough to link to it.
There are many avenues to explore in order to secure backlinks. If you are able to afford it, you can also use paid advertising. Guest blogging is a popular, but time-consuming way to promote your content and secure backlinks.
There are other ways to engage in link building. You can learn more by looking at the strategies of top advertising agencies. It's important to engage in multiple strategies and not just rely on one.
You should promote your website's content just as you would like others to do so.
Internal linking is the most common way to do this. The goal is to provide your visitors with a continuous stream of relevant information on your site that will help educate them and push them down your marketing funnel.
In terms of SEO, creating an internal link network is technically on-page, but this also has a huge impact on off page SEO. Google's crawlers are always scanning websites to find the best pages to show for a query. Google will be able to better understand and rank your content if you create a network of clean links.
Broken links are a pain for websites trying to rank highly in the SERPs. Although 404 pages may help direct customers to additional content on your site and increase engagement, they can also be a target for competitors.
Your competitors are using the same link-building strategy as you. If you have a page that has no content, they can simply take it off your hands and redirect it to their website.
This is organic traffic that you could've kept. Fixing 404s or broken links should be a top priority.
Your customers must be able to locate you and contact you if you run a business. It's even more crucial if you have a brick-and mortar location and want to attract more local customers.
Local citations and directories are a great way to get started. Local citations can be found in directories, social networks, and review websites.
You should also create and optimize your Google Business Profile (especially if your business has a physical location) as it contains the most important information about your company, such as your address, your phone number, and your working hours. It will also give you a huge boost in terms of local SEO and local ranking.
Social media, as mentioned above, is a cost-effective way to promote content.
You should consider promoting your content via social media platforms, whether it is through Facebook posts, Instagram Stories or TikToks. If you're not, then you should look into how to launch a social media campaign.
Social media can be used to reach, build community and brand. You can reach thousands of people on social media in just a few days. With good content, you will also be able to attract a large audience.
You will then be able to spread your brand's message and create a unified idea that will make your company unique and recognizable. Around that brand will be a community that will help spread the content, making it even more reachable with the likes and share, and establish it as the ultimate authority within your niche.
Off-page SEO can be difficult to use, even by the most experienced and adept SEO professionals. With these few techniques, you have a better chance to leverage the many online elements in favor of your content and website. This will improve your ranking by a large margin.